Century 21 and RE/MAX are the most recognized real estate brand names, according to a survey of 1,204 U.S. adults by Millward Brown, a global brand research company.
The company surveyed adults who had either bought or sold a home in the past two years, or who plan to buy or sell a home in the next two years.
Of those surveyed, the following brokerage brands were the most recognized:
- Century 21: 96%
- RE/MAX: 91%
- Coldwell Banker: 86%
- Prudential: 70%
- Keller Williams: 44%
Source: Millward Brown